The following proposes an integrated communications plan for Epcot to execute across Facebook and Twitter. This plan focuses on communicating the very best of Epcot’s renowned International Flower and Garden Festival. The goal is to promote the excitement of Epcot and draw visitors.
This plan was prepared for educational purposes only and does not represent the Epcot or the Disney Corporation.
Wednesday, April 1
Facebook:
The Epcot International Flower & Garden Festival continues for the whole month of April. Visits the festival for great food, concerts, and of course, enchanting Disney character topiaries.
Include link to Festival site: https://disneyworld.disney.go.com/events-tours/epcot/epcot-international-flower-and-garden-festival/
Include picture:
The Topiaries at Epcot
Twitter:
The International Flower & Garden Festival continues at Epcot for the whole month of April. Come visit! #WaltDisneyWorld #DisneyParks
Include same link and picture as Facebook post.
Friday, April 3
Facebook:
This weekend is another Fun Fresh Weekend at the Epcot International Flower & Garden Festival! The Orchestra will be on stage performing their hit Evil Woman. Check out the weekend schedule here.
Include link to Fun Fresh Weekend page: https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/
Include picture:
The Orchestra
Twitter:
The Orchestra plays Epcot this weekend. Come here Evil Woman and more. #WaltDisneyWorld #DisneyParks
Include same link and picture as Facebook post.
Saturday, April 4
Facebook:
It’s another beautiful weekend in Florida! A great time to have a meal outdoors! Come visit our outdoor kitchens at the Flower and Garden Festival.
Include link to Outdoor Kitchen page: https://disneyworld.disney.go.com/events-tours/epcot/outdoor-kitchens/
Include following picture:
The Wonderful Food at Epcot
Twitter:
Great Weather! Great Food! The beauty of the outdoor kitchens at Epcot! #WaltDisneyWorld #DisneyParks
Include same link and picture as Facebook post.
Monday, April 6
Facebook:
What a great weekend at Epcot! Sun, food, music, flowers, and good friends! Here are some pictures from the fun this past weekend. Make your plans now visit Epcot.
Include link to Epcot main page: https://disneyworld.disney.go.com/destinations/epcot/
Include pictures such as:
Weekend Fun at Epcot
Disney Parks Blog
Add the picture to the Disney Parks Blog weekend wrap-up. http://disneyparks.disney.go.com/blog/
Wednesday, April 8
Facebook:
Disco is back at Epcot! The Village People play the Garden Rocks Concert Series this weekend. Come and get your grove on at Epcot.
Include link to Epcot Fun Fresh Weekends page: https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/
Include picture:
The Village People
Twitter:
It’s fun to stay at the Y.M.C.A. The Village People at Epcot this weekend.
#WaltDisneyWorld #DisneyParks #villagepeople
Include same link and picture as Facebook post.
Friday, April 10
Facebook:
Considering visiting Epcot? Here are the five reasons why should attend Epcot this month.
Include link to shared content from Capturingmagicalmemories.com: http://www.capturingmagicalmemories.com/epcot-flower-and-garden-festival/
Include following pictures:
The Weather in Florida
Twitter:
It’s probably still freezing where you live! Reason number one why you should visit Epcot now.
#WaltDisneyWorld #DisneyParks #OrlandoWX
Include same link and picture as Facebook post.
Saturday, April 11
Facebook:
All of Epcot is grooving to the Village People today. Why aren’t you? Epcot is the place to be this spring!
Include link to video from first concert on Saturday. If no video the share this existing Village People video: http://youtu.be/1wc-AQJ2MYo
Twitter:
All of Epcot is grooving to the Village People today. Why aren’t you?
#WaltDisneyWorld #DisneyParks #villagepeople
Include same link and picture as Facebook post.
Monday, April 13
Facebook:
Another great weekend at Epcot! The Village People were awesome. And as spring moves forward, Epcot gets more beautiful than ever. Make your plans now visit Epcot. Check out these photos from this past weekend’s festivities.
Include link to Epcot main page: https://disneyworld.disney.go.com/destinations/epcot/
Include pictures of activities at Epcot over the weekend.
Disney Parks Blog
Add the picture to the Disney Parks Blog weekend wrap-up. http://disneyparks.disney.go.com/blog/
Wednesday, April 15
Facebook:
Florida’s own John Secada serenades those lucky to visit Epcot this weekend. Come hear his hits “Just Another Day” and “Do You Believe In Us” and more.
Include link to Epcot Fun Fresh Weekends page: https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/
Include following pictures:
John Secada
Twitter:
The sounds of John Secada will fill air of Epcot this weekend.
#WaltDisneyWorld #DisneyParks #JohnSecada
Include same link and picture as Facebook post.
Friday, April 18
Facebook:
Next Wednesday is Earth Day! This weekend at Epcot we celebrate Earth Day with a series of events including a talk on conservation efforts to protect coral reefs, sea turtles, sharks and more at The Seas with Nemo & Friends. Learn more at:
Include link to Epcot Fun Fresh Weekends page: https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/
Include picture:
The Seas with Nemo & Friends
Twitter:
Epcot is celebrating our most precisious asset this weekend, Mother Earth. Learn more at:
#WaltDisneyWorld #DisneyParks #earthday
Include same link and picture as Facebook post.
Saturday, April 19
Facebook:
The cools sounds of John Secada are filling the air at Epcot today.
Include link to video from first concert on Saturday. If no video the share this existing John Secada video: http://youtu.be/TRTzMqT_rt4
Twitter:
John Secada is amazing at Epcot!
#WaltDisneyWorld #DisneyParks #JohnSecada
Include same link and picture as Facebook post.
Monday, April 21
Facebook:
This past weekend was very special at Epcot as we celebrated Earth Day. We support Earth Day’s year-round mission to broaden, diversify and activate the environmental movement worldwide. Check out how we did are part this past weekend.
Include link to Epcot main page: https://disneyworld.disney.go.com/destinations/epcot/
Include pictures of activities at Epcot over the weekend.
Disney Parks Blog
Add the picture to the Disney Parks Blog weekend wrap-up. http://disneyparks.disney.go.com/blog/
Wednesday, April 23
Note: There are two posts today
Post 1
Facebook:
The Guess Who returns for another year at the Garden Rocks Concert Series. Come hear their hits “No Time“, “American Woman“, “These Eyes” and “Share the Land.” Learn more at:
Include link to Epcot Fun Fresh Weekends page: https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/
Include picture:
The Guess Who
Twitter:
These eyes cry every night for you…the Guess Who play Epcot this weekend. Learn more:
#WaltDisneyWorld #DisneyParks #theguesswho
Include same link and picture as Facebook post.
Post 2
Facebook:
Today is Earth Day. Support Mother Earth and protect all she gives us. Learn more at Earth Day’s site.
Include link to Earth Day site: http://www.earthday.org/2015
Include picture:
Earth Day 2015
Twitter:
Today is Earth Day. We honor Mother Earth.
#WaltDisneyWorld #DisneyParks #earthday
Include same link and picture as Facebook post.
Friday, April 25
Facebook:
This weekend we are celebrating the best of Florida with our “Florida Fresh Weekend” experience. From 10:00 AM to 5:00 PM, head for the Festival Center and discover why Florida is one of the top agriculture producing states in the nation! Learn more at:
Include link to Epcot Fun Fresh Weekends page: https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/
Include following pictures:
Twitter:
Discover at Epcot this weekend why Florida is one of the top agriculture producing states in the nation! Learn more at:
#WaltDisneyWorld #DisneyParks
Include same link and picture as Facebook post.
Saturday, April 26
Facebook:
The sounds of the 60s and 70s are filling the air at Epcot today – The Guess Who is rocking the stage.
Include link to video from first concert on Saturday.
.
Monday, April 27
Facebook:
This past weekend celebrated the best of Florida during the International Flower & Garden Festival. Only a few weekends left is the wonderful celebration of spring.
Include link to Epcot main page: https://disneyworld.disney.go.com/destinations/epcot/
Include pictures of activities at Epcot over the weekend.
Disney Parks Blog
Add the picture to the Disney Parks Blog weekend wrap-up. http://disneyparks.disney.go.com/blog/
Musings of a Confused Marketer 